People Are Saying This Fast Fashion Company's “Clean Girl” Rebrand Is A Sign Right Wing “Is In”

So, whether PrettyLittleThing’s rebrand is just a natural evolution, a sign of a conservative shift, or a warning sign of a recession, one thing is clear: the controversy surrounding it is yet another reflection of the cultural moment we’re in.

We’ve reached out to PrettyLittleThing for a comment on the rebrand and will update you if we receive a response.